Competitive Strategy for Pricewaterhouse Coopers- myassignmenthelp

Question: Discuss about theCompetitive Strategy for Pricewaterhouse Coopers. Answer: PwC Australia PwC Australia or PricewaterhouseCoopers is a multinational professional services network which stands second among the professional service firms in the world. It is among the four big audit companies in the world, including Ernst and Young, KPMG and Deloitte. It is considered as one of the most prestigious accounting firms. These are the reasons why this particular organization was chosen among other companies in Australia. This company is regarded as the best in its field because their 223000 employees in 157 countries are dedicated to deliver the best assured quality in advisory and tax services. Their focused services in the field of tax, transactions and other similar services have been beneficial in resolving complicated issues related to customers and stake holders all over the world (Albring, Robinson and Robinson 2014). PwC Australia has become successful by applying the strategies or theories and became one of the top audit companies in the world. They have secured this position by setting their market and who will be their competitors. They have kept a unique value in their services which let the customer choose their services and not their competitors. They were totally aware about the resources which are essential for achieving the targeted goals. They have a range of intangible services and they possessed the knowledge as how to sustain in the top position of providing unique value to the customers. They have spread their business in the major areas of the world which helped in the rapid development of PwC Australia. This selection of market area was added as a unique value to the organization (Hauptman, Horvat and Korez-Vide 2014). They have also kept their working hours flexible as in the employees can come and go as they want. This has made the employees to work freely and without any pressu re. Flexible work timing has been added as a motivational value for the employees of the organization which will enable them to provide better service (Earley 2015). They have also set the rules loose with the dress code of the employees. They are not required to follow a strict dress code anymore. This has improved the scope of recruitment in the company as they can come in their comfortable dress to workplaces. The new rules of clothing have set the company to a new standard that represents the culture of PwC. The company has broken the barrier of traditional work environment with mediation spaces and meetings on treadmills which helped the employees to keep up their spirits and fitness levels. They also provide the best working environment for the employees by providing a leave on their birthdays. Apart from employee satisfaction, they have also set a group of not- to- do things which keep them ahead of the competitors. Their intended, emergent and realized strategy helped them i n being the top business acumen in the world. They have always thought of innovating something new from the already existing services as they believe in modification. Their idea of business growth lies in reusing and recycling the previous services to create something new. KPMG Australia KPMG is a global network of professional firms that offer tax, audit and advisory services. It is another top audit firm along with Ernst and Young, Deloitte and PricewaterhouseCoopers. They have strength of 189000 people working in the company. This firm was selected as it has an independent legal identity. The services which it offers are similar to the professional services networks. It can be considered as the multidisciplinary entity which provides legal services too. Their member firms purpose is to restrict the liability of the independent members. They have also launched a campaign recently which was devised to encourage more number of women for pursuing their careers in technology- based professions. One of their branches is rated among the top ten companies for working mothers (Walker and Madsen 2016). They have come to this specific position by following certain business theories and strategies. They have used a strategy by thorough research on the international business among different countries. Cultural, administrative, geographic and economic factors were taken into consideration for giving them a suitable position worldwide. The differences and similarities among these dimensions can be an enhancing factor in the field of audit and tax services. They have chosen their market in a way that the countries have something similar among them as in the language or the boundary. The per capita income also plays a role in such cases if the countries are all developed or developing. This makes the relationship economically meaningful which has an impact on the trade and business. Their strategic points of keeping flat rate for the services, not buying but taking on rent, experienced selling of the services and e- commerce have given a new dimension to the services provided by KPMG (Gra nt 2016). They have also initiated, ideated, integrated and implemented their services to give it a new range. Employees enjoy flexibility both in time, space and style of working. This accounting firm not only keeps their employees satisfied but also their clients. The employees are satisfied as the company leads them in the right direction and provide them an opportunity to become confident in their personal as well as professional life. This big well known firm provides a full range of services which are measured to meet the special needs of the medium, fast growing and family- owned business. They have a dynamic quality of giving advises to the clients in a digitally driven world. They utilize their deep expertise in audit, assurance, tax and advisory services to work with renowned clients and help them to find solution of complex challenges, direct change and disrupt sectors. They have also used collaborative and innovative approach with their employees to offer authentic and s ustainable value for their clients. Apart from serving the clients, they also indulge in voluntary services for the welfare of the community (Lee 2015). Reference Albring, S., Robinson, D. and Robinson, M., 2014. Audit committee financial expertise, corporate governance, and the voluntary switch from auditor-provided to non-auditor-provided tax services.Advances in accounting,30(1), pp.81-94. Earley, C.E., 2015. Data analytics in auditing: Opportunities and challenges.Business Horizons,58(5), pp.493-500. Galliers, R.D. and Leidner, D.E. eds., 2014.Strategic information management: challenges and strategies in managing information systems. Routledge. Grant, R.M., 2016.Contemporary Strategy Analysis Text Only. John Wiley Sons. Hauptman, L., Horvat, M. and Korez-Vide, R., 2014. Improving tax administration's services as a factor of tax compilance: The case of tax audit.Lex localis,12(3), p.481. Lee, S., 2015. Factors Affecting Audit Revenues: An Exploratory Study.Advanced Science. Wakoya, A.G. and Bayiley, Y.T., 2015. The Effect of Mass Customization on Competitive Strategy.Journal of Management,3(1), pp.31-42. Walker, G. and Madsen, T.L., 2016.Modern competitive strategy. McGraw-Hill Education.